This was a big ‘un.

Writing and overseeing the brand re-launch campaign that would run in the UK and Australia (two markets with very different levels of understanding of who we are and what we do.) It was TV, social, OOH - all the good stuff.

‘This Is Peloton’ gave us a structure to show how we fit effortlessly into our members gloriously chaotic lives, whist also showcasing we’re about more than just getting sweaty on a saddle. This was a great exercise in efficiency - getting the most from every last drop of the shoot we made hundreds of social assets to complement the main TV (handful of examples below). We also had a skeleton crew shoot additional vignettes in Australia that we added to their version, ensuring it felt authentic and relatable.

Shot by the very tall and very excellent Maik Schuster through Iconoclast.