Our first brief when we won the Aunt Bessie’s account, was to kill off the old dears who had been judging people for their Yorkshires for years. We did that, like this…
Now with that out the way, we could re-launch Aunt Bessie’s with our new campaign, ‘BRING OUT THE BESSIE IN YOU’.
Our new line and direction for the brand informed a 360 integrated campaign, encouraging people to pluck dinnertime victory from the jaws of defeat.
Shot by Guy Manwaring.
